free site stats

Strategic Brand Management

ISBN 10 : 9780029170458
ISBN 13 : 0029170451

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting ne..


B2b Brand Management

ISBN 10 : 9783540447290
ISBN 13 : 3540447296

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using..


Brand Management 101

ISBN 10 : 9780470822296
ISBN 13 : 0470822295

Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months lat..


The New Strategic Brand Management

ISBN 10 : 9780749465162
ISBN 13 : 0749465166

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals ..


Luxury Brand Management

ISBN 10 : 9781118171790
ISBN 13 : 1118171799

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—t..


Business To Business Brand Management

ISBN 10 : 9781848556713
ISBN 13 : 1848556713

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapte..


Advanced Brand Management

ISBN 10 : 9781118181584
ISBN 13 : 1118181581

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This ..